Yes it is. To ensure safety for your kids, we recommend you set up a 'Kids' profile, and use this to view HEIHEI content. To set up a 'Kids' profile select the profile icon at the top right of your screen. Then select 'Manage profiles' and follow the prompts.
All the content on HEIHEI is child-friendly and has been checked and curated by real people here in New Zealand. Access to HEIHEI content is free, with no in-app purchases or adverts. There are a limited number of links out to external sites and these sites are reputable child-friendly sites which are monitored regularly.